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Privacy Policy

Feel Zurich processes personal data in accordance with applicable Swiss data protection law. This Privacy Policy explains what personal data we process, for which purposes, how such data is handled, when it may be disclosed to third parties and what rights data subjects may exercise.
This Privacy Policy applies to personal data processed in connection with the Feel Zurich website, enquiries, communications, bookings and Experiences.

Last update - 28 august 2026

Who we are

IN THIS POLICY

01. WHO WE ARE

Feel Zurich provides guided tours, excursions and other travel experiences in Zurich and other destinations in Switzerland.

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Data Controller:[FULL LEGAL NAME]
[LEGAL FORM, IF APPLICABLE]
[REGISTERED ADDRESS]
Email: [EMAIL]

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The controller is responsible for the processing of personal data carried out in connection with the Feel Zurich website, enquiries, bookings, communications and related services.

Information we collect

02.PERSONAL DATA WE PROCESS

Feel Zurich may process personal data provided directly by the data subject or generated through the use of the website or services.

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Depending on the nature of the interaction or service, this may include:

  • first and last name;

  • email address;

  • telephone number;

  • billing information;

  • booking details;

  • date and time of an Experience;

  • number and age of participants where relevant;

  • meeting point;

  • information concerning accessibility or other requirements voluntarily provided by the Client;

  • correspondence and communications with Feel Zurich;

  • information relating to a booking or payment; and

  • technical information relating to website use.

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Feel Zurich shall process only personal data that is reasonably necessary for the relevant purpose.

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Where a Client voluntarily provides information concerning health, accessibility or another sensitive matter, such information shall be processed only where necessary for the relevant service or where otherwise permitted by applicable law.

03. PURPOSES OF PROCESSING

Feel Zurich may process personal data for the following purposes:

  • responding to enquiries;

  • preparing quotations;

  • processing and administering bookings;

  • providing tours, excursions and Experiences;

  • communicating with Clients and Guests;

  • coordinating guides, drivers and other service providers;

  • arranging third-party services included in a booking;

  • processing payments and related administration;

  • maintaining booking and business records;

  • complying with legal, accounting and administrative obligations;

  • protecting the security and functionality of the website and services; and

  • establishing, exercising or defending legal claims where necessary.

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Personal data shall not be processed for purposes incompatible with the purposes described above unless permitted or required by applicable law.

How we use your information

04. PAYMENTS

Where a booking requires payment, payment may be processed through third-party payment service providers made available through the website or booking process.

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Feel Zurich does not request or store complete payment-card details through ordinary email communications.

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Payment service providers may process payment information in accordance with their own privacy policies and contractual terms.

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Where necessary, Feel Zurich may retain payment-related information required for accounting, legal or contractual purposes.

Payments

05. DISCLOSURE TO THIRD PARTIES

Feel Zurich may disclose personal data to third parties where such disclosure is necessary for the provision of the requested service, required by law or otherwise permitted under applicable data protection law.

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Depending on the Experience, recipients may include:

  • guides;

  • drivers and transportation providers;

  • restaurants;

  • museums and attractions;

  • activity providers;

  • booking and payment service providers;

  • website and hosting providers;

  • professional advisers;

  • administrative or accounting service providers; and

  • public authorities where disclosure is legally required.

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Only personal data reasonably necessary for the relevant purpose shall be disclosed.

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Feel Zurich does not sell personal data.

Sharing you info

06. COOKIES & WEBSITE DATA

The Feel Zurich website is hosted and operated using third-party technology and service providers.

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The website may use cookies and similar technologies for purposes including:

  • website functionality;

  • security;

  • language or preference settings;

  • website performance;

  • analytics; and

  • other functionality made available through third-party services.

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Where third-party services are integrated into the website, those providers may process certain technical information, including information relating to the user's device or IP address, depending on the service used.

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Swiss telecommunications law requires users to be informed about the use and purpose of cookies or similar technologies and generally provides an opportunity to object; the FADP additionally governs the processing of personal data through such technologies. Certain processing operations, including some high-risk or sensitive-data processing, may require consent.

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Feel Zurich shall provide the applicable cookie-management mechanisms where required.

Cookies

07. MARKETING & COMMUNICATIONS

Feel Zurich does not currently operate a regular newsletter or marketing email service.

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If Feel Zurich introduces such communications, the relevant legal requirements and, where required, consent or opt-out mechanisms shall apply.

Marketing

08. PHOTOGRAPHS

Photographs may be taken during Feel Zurich Experiences.

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Feel Zurich shall seek appropriate permission before publishing identifiable photographs of Clients or Guests for promotional purposes where such permission is required.

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Photographs may be used on:

  • the Feel Zurich website;

  • social media channels; and

  • other promotional materials.

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A person who has questions or concerns regarding the use of an identifiable photograph may contact Feel Zurich using the details provided in this Privacy Policy

Photographs

09. DATA RETENTION

Feel Zurich shall retain personal data only for as long as reasonably necessary for the purposes for which it is processed.

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Personal data may be retained for longer where necessary to:

  • complete or administer a booking;

  • maintain business and accounting records;

  • comply with legal obligations;

  • establish, exercise or defend legal claims; or

  • otherwise comply with applicable law.

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When personal data is no longer required, it shall be deleted or anonymised where technically and legally appropriate.

Data retention

10. DATA SUBJECT RIGHTS

Subject to the applicable requirements and limitations of Swiss data protection law, data subjects may have the right to:

  • request access to personal data processed about them;

  • request correction of inaccurate or incomplete data;

  • request deletion where applicable;

  • request restriction of processing where applicable;

  • object to certain processing activities where applicable; and

  • request data portability where applicable.

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The right to access includes information concerning the identity of the controller, the personal data processed, the purposes of processing and, where applicable, the retention period and recipients.

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Requests concerning personal data should be submitted to:

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[FULL LEGAL NAME]
Email: [EMAIL]

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Feel Zurich may take reasonable measures to verify the identity of the person making a request where necessary to protect personal data from unauthorised disclosure.

Your rights

11. DATA SECURITY

Feel Zurich shall take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, alteration, disclosure or destruction.

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No method of transmission or storage can be guaranteed to be completely secure.

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Where third-party providers process personal data on behalf of Feel Zurich, the relevant provider may apply its own security measures and privacy practices.

Data security

12. INTERNATIONAL DATA TRANSFERS

Some service providers used by Feel Zurich may process personal data outside Switzerland.

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Where personal data is transferred abroad, Feel Zurich shall comply with the applicable requirements of Swiss data protection law.

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Depending on the destination and circumstances, an international transfer may require an adequate level of data protection, appropriate safeguards or another legally recognised basis for the transfer.

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Examples may include providers used for:

  • website hosting;

  • payment processing;

  • mapping;

  • analytics;

  • cookie management; or

  • other website and operational services.

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The specific providers used by Feel Zurich should be identified and verified before publication of this section.

International data

13. CHANGES TO THIS PRIVACY POLICY

Feel Zurich may amend this Privacy Policy from time to time to reflect changes in its services, website, technology or applicable legal requirements.

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The updated version shall be published on this page together with the corresponding “Last updated” date.

change policy

14. CONTACT

Questions concerning this Privacy Policy or the processing of personal data may be addressed to:

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Feel Zurich
[FULL LEGAL NAME]
[ADDRESS]
Email: [EMAIL]

Contact
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